The Social Journey
Create a path to enterprise social success through expert insights and specific examples contained within these 5 journey to working social steps. To utilize the interactive Social Journey, go to socialjourney.yammer.com
A clear, concise, and comprehensive vision is essential to achieving network adoption and support. A well-deﬁned vision enables you to foresee the value Yammer will bring not only to your organization, but also to the individual roles within, which in turn helps secure buy-in and support of the network.
The ﬁrst step of deﬁning a vision is to comprehend the possibility of Yammer by exploring the variety of ways in which Yammer can be used. This includes getting inspired by other customer success stories and brainstorming internally on various Yammer opportunities.
In addition to our customer case studies and stories, we recommend you check out these public articles about how organizations all over the world are using Yammer.
Once you understand the possibilities for social and have deﬁned your vision, you’re ready to determine what areas of focus will be most valuable in the beginning. Exploring Yammer use from the lens of the three solutions - engage, collaborate and innovate - can help you decide which areas are priorities.
The Journey to Working Social booklet dives deeply into the various ways enterprise social is already being used across numerous organizations. It can be used in conjunction with the Three Solutions Template when brainstorming and prioritizing potential use case opportunities.
A network launch is a powerful opportunity to create momentum and excitement around your network, through communications and trainings as well as events and activities that support the use of Yammer. It is a highly effective way to build awareness of your network, show support for the network’s goals, and drive user adoption and engagement.
Whether you’re launching a Yammer network across your entire company or just trying to get a small team working out-loud, we recommend putting together both a project team and work plan to ensure you are set up for success.
The most successful Yammer rollouts occur when a committed team of individuals, representing a cross section of your organization, executes all tasks effectively and on time. Ensure you have the appropriate team in place prior to your launch.
Clear, engaging and well-timed communications are critical to the success of your Yammer launch. Prepare your company for a smooth transition through proper communication and training, as well as engagement events to increase initial participation in your network.
Now that you’re set up for success, it’s important to check in to maintain the momentum, while adapting to new challenges that come your way. Over time, your organization will improve with social and achieve even more by constantly evaluating, adapting, and iterating on the social vision.
Organize a month-long Yammer campaign to spotlight network successes, drive engagement and educate colleagues. Use this guide to help you get started.